Analyzing your network traffic statistics can be an invaluable tool for a number of various reasons. But before you can create complete use of this tool, you must to be familiar with how to
make clear the data.
Generally web hosting companies will provide you with simple web traffic information that you then have to explain and make it to pertinent use of. However, the data you pick up from
your host company can be overwhelming if you don't be familiar with how to apply it to your particular partnership and website. Let's set up by examining the most fundamental information - the
usual visitors to your site on a daily, weekly, and monthly basis.
These facts are the most truthful measure of your website's pursuit. It would show on the surface that the
extra traffic you see recorded, the better you can assume your website is responsibility, but this is an inaccurate perception. You must also look at the actions of your visitors once they reach to your website to accurately gauge the effectiveness of your site.
There is often a big misreading about what is commonly accepted as "hits" and what is actually effective, worth traffic to your site. Hits easily means the amount of information wishes received by the server. If you assume about the truth that a hit can cleanly equate to the number of graphics per page, you will get an idea of how overblown the impression of hits can be. For illustration, if your homepage has 15 graphics on it, the server records this as 15 hits, when in truth we are discussion about a single visitor checking out a single page on your site. As you can consider it, hits are not helpful in analyzing your website traffic.
The extra visitors that arrive to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more specific your analysis will be of taken as a whole trends in visitor activities. The smaller the amount of visitors, the more a few irregular visitors can distort the analysis.
The aim is to manage the web traffic statistics to figure out how attractively or how poorly your site is functioning for your visitors. One way to determine this is to find out how long on ordinary your visitors use up on your site. If the time spent is moderately passing, it generally indicates an underlying problem. Then the challenge is to figure out what that problem is.
It can be that your keywords are directing the incorrect type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit promptly. Use the education of how much time visitors are spending on your site to identify specific problems, and after you repair those troubles, carry onto use time spent as a gauge of how successful your fix has been.
Additionally, web traffic stats can help out you determine effective and ineffective areas of your website. If you have a page that you believe is critical, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could increase the appearance of the page or the effortlessness that your visitors can gain access to the necessary information on that page.
If, on the other hand, you notice that visitors are spending a lot of time on pages that you believe are less valuable, you might consider moving some of your sales copy and marketing focus to that specific page.
As you can see, these statistics will show vital information about the effectiveness of single pages, and visitor habits and motivation. This is essential information to any victorious Internet marketing promotion.
Your website undoubtedly has exit pages, such as a last purchase or contact arrangement. This is a page you can imagine your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may reveal you a number of different exit pages. This is normal unless you notice a exit trend on a specific page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.
After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.
However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.
Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.
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Ardhika Lutfi Nugraha
Sabtu, 24 September 2011
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